Our Mission

Petite ‘n Pretty sparks the imaginations of the next generations through product made just for them. Everything is designed to work with petite-sized features, each shade and finish is developed to be age appropriate and every formula is proven safe.

We’re here to provide young creatives with the best first beauty experience and inspire them as they embark on their beauty journey.

Redefining Pretty
sam cutler

From the Founder

Petite ‘n Pretty started with my first makeup memory of my mom freshening up her lipstick. I felt so pretty when she dusted a hint of blush across my cheeks.

As a beauty authority, with a 17 year career developing award-winning products for the most prominent prestige beauty brands in the industry, the most common question from moms alike was "whats the best product to give my kid so they stop stealing mine?"

I created Petite 'n Pretty to work with petite sized features where each shade and formula is developed to be age appropriate. My goal is to inspire, empower and encourage creativity throughout your beauty journey right from the start.


sam cutler

Sam Cutler, Founder

It's All Good Desktop
It's All Good

Nut Free

Nut allergies are a bummer, but shouldn’t keep you from sparkling your way.

Cruelty Free

We do not test on animals (and never will).

Paraben Free

You won’t find these widely used preservatives in our formulas.

Phthalate Free

These chemicals are always turning up in beauty products, but never in ours.

Proven Safe

We did our homework, took the tests and got an A+ from parents and doctors.

Safety is The Expectation, Never the exception, because you matter.

The Homework

We comply with all the FDA regulations you should expect, as well as Prop 65 and the Oregon State Child Safety Act.

The Tests

We are committed to using the highest quality raw materials available and put every formula through rigorous safety testing, including testing for heavy metals, patch testing and completing stability and compatibility testing. More than that, we audit the factories we partner with to ensure consistent high standards according to the Good Manufacturing Practices (GMP) system.

The Grade

Our stamp of approval trifecta? Dermatologist-approved, ophthalmologist-approved and Pediatrician-approved. Suggested age 9+ and safety tested for kids 5+.

Our (Growing) Advisory Board

Marissa Feldman PhD

Marissa Feldman PhD is a pediatric psychologist who works closely with children on a day to day basis to ensure psychological well-being through providing assessments, treatment plans and counseling.

Maria Garcia Lloret MD

Maria Garcia Lloret MD is a lead pediatric physician at UCLA for pediatric allergy and immunology. She is also on the California Medical Board and The American Board of Pediatrics, Allergy and Immunology.

Dr. Jean Pacifico-Banta, MA, OTD, OTR/L

Dr. Jean Pacifico-Banta, MA, OTD, OTR/L is an occupational therapist with over 18 years of experience in pediatric practice.